The Lego Company History

  • AUTHOR: moodsports
  • May 25, 2024
The Lego Company History

The Lego company was created by Ole Kirk Christiansen, a carpenter from Billund, Denmark. His business struggled through the Great lego things Depression, and he began making wooden toys. Christiansen changed the name of the company to “Lego,” which is an abbreviation for leg godt (which is “play well” in Danish).

In 1934, Lego introduced plastic bricks as a means of production. the first sets were sold. The company also established a new division known as Dakta that would focus on educational products.

In the latter half of the 20th century, Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and, in 1974, the first Lego human figures. Later, these minifigures evolved into the model we use today. Lego also began to create more advanced sets for building geared toward older children that would transform into Lego Technic.

Lego introduced the World Cup Lego Building Contest in 1987, inviting youngsters to take part. The event was held in Billund and 38 kids from 17 different nations participated. Lego began creating themes in the same year. These sets were seen as a system within a system. These included Lego Space, Lego Castle and Lego Town (later changed to Lego City) as well as Lego FabuLand. Lego also broke away from its standard smiley-faced characters for the first time in 1988 by introducing a line of pirate Lego characters that came with a variety of facial expressions and expressions.

In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of popular characters like Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. This was met with mixed reactions from critics and fans alike.

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